How to Create Premium Tourism Content
By completing each weekly tutorial, you are now armed with the knowledge and the tools to provide unlimited marketing opportunities for your business online for free.
This week explores how we put the knowledge together to create premium content.
Premium content
Premium content in the context of this program refers to:
- Content that is unique and inspiring
- Content that is shared (generates discussion, comments, syndication, links and redistribution)
- Content that is structured to attract search results
- Content that is associated with a call to action ‘tourism product’
- Content that allows consumers to make an informed purchasing decision
- Content that can encourage sales and bookings
* We are not referring to content that is available for a fee or subscription.
If you require assistance with writing an inspiring article for your destination or would like to discuss how to promote your location using editorial, join the
Australian Tourism Marketing Group
Inspiring Editorial
Articles on planbooktravel.com.au offer you benefits in the following ways:
- Articles get found by search engines
- Articles can include inspiring photos
- Articles can include links to your business as the author
- Articles include links to your profile page and biography – so people get to know you
- Articles are published on the following pages on planbooktravel: your location, region, state, home, travel articles and search results
- Articles are geographically linked to tourism products and services
- Articles help inspire travel
- Articles build rapport with guests
- Articles can be produced by anyone, including your guests!
1. Tasman Peninsula, Cape Pillar, Tasmania, Richard Boldys, Burilda Waters | ‘Bush Walking – The Experience of a Novice’
2. Phillip Island, Victoria, Douglas Williams, Summerhays Cottage | ‘Secrets of Thorny Beach, Phillip Island’
3. Melbourne, Victoria, Michelle Francis, Apartment Alkira | ‘What to do in Melbourne on a Weeknight’
4. Branxholm, Tasmania, Graham and Christine, Tin Dragon Trail Cottages| ‘Trout Fishing North East Tasmania’
5. Cape Tribulation, Queensland, Marion Esser, Cow Bay Homestay | ‘Rainforest Walk’
6. Cape Tribulation, Queensland, Cape Pillar, Marie Fitzgerald, Daintree Deep Forest Lodge | ‘Thornton’s Beach Cape at Tribulation’
Want to Write about your Business?
planbooktravel.com.au allows industry members and their guests to write articles about their business.
To write a Business Review:
- Log in to planbooktravel.com.au
- Find your listing by going to your town page or using the search function (top right of screen)
- Select the ‘Add a Review of this Business’ button
- Complete the form as you would a travel article
- Submit the Business Review to be published
Please Note: Reviews are a great vehicle to promote your business as unlike an article (which promotes the destination), business owners, publicists and travellers are able to publish content that describes the business experience. Reviews are not advertisements. Reviews will not be published that contain pricing, availability dates, specials and so on see general guidelines.
* planbooktravel.com.au does not allow ‘anonymous reviews’ by property owners and management please review our editorial policy for a guide on posting content about your business to achieve the best results for your business and your clients.
If would like to share any ideas about business reviews please join theAustralian Tourism Marketing Group
1. Tamborine Rainforest Skywalk – Tamborine Mountain, Queensland | ‘A unique Experience Awaits at Tamborine Rainforest Walk’
2. Phillip Island Nature Park, Cowes, Victoria, Visit Vic | ‘Volunteers Keep Phillip Island Wildlife Safe and Sound’
3. Burilda Waters, Port Arthur, Tasmania, Richard Boldys | ‘Accommodation Tasman Peninsula’
4. Sanctuary Beach Resort, Currumbin, George | ‘Sanctuary Beach Resort – Currumbin’
5. Giants Table and Cottages, Maydena, Tasmania, Anne Niven | ‘Derwent Valley Accommodation, Tasmania’
6. Couran Cove Resort, South Stradbroke Island, Queensland, Mark | ‘Couran Cove Resort, South Stradbroke Island’
Complete the form below and we will contact you to discuss your online needs
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Market your destination, publish inspiring editorial
