How to update ATDW
If you are an Australian tourism industry member and you have registered a product listing with your State/Territory Tourism Organisation (STO), then up to 80 websites are actively promoting your business as part of the Australian Tourism Data Warehouse (ATDW) program.
Let’s ensure that this information is up-to-date and is representing your business in the best possible way.
How are 80 websites promoting me?
Here is how it works
- You register your business details with your State Tourism Organisation (STO)
- Your STO passes (syndicates) your details into the national tourism database, ATDW
- ATDW syndicates your information to approved distributors including planbooktravel.com.au
- Distributors (travel websites) use ATDW content to create tourism listings and booking opportunities
- Travellers (consumers) find these travel websites useful to plan and book their Australian holidays
- ACT | atdw@act.gov.au | 02-6205 0666
- NSW | getconnected@tourism.nsw.gov.au | 1300 655 077
- NT | atdw.tourismnt@nt.gov.au | 08-8999 3841
- QLD | atdw@tq.com.au | 1800 629 749
- SA | OnlineSATC@tourism.sa.com | 08-8463 4560
- TAS | TigerTOUR@discovertasmania.com | 03-6230 8229
- VIC | onlinecomments@tourism.vic.gov.au | 1300 306 366
- WA | network@westernaustralia.com | 1300 369 125
These contacts details have been quoted from ATDW’s contacts page
To share your experience of the ATDW program with other tourism industry members, join the
Australian Tourism Marketing Group
Hang on a minute!
Before you update your details, let’s look at a few simple ways to ‘optimise’ the information you supply to your STO so that your listing:
- Inspires visitors to make a booking
- Includes all the key elements available to you (photos, website links, star ratings and up-to-date contact details)
- Is placed in the ideal search results on distributor websites and search engines like Google
Below is an example listing. Roll your mouse over the highlighted elements for tips on how to make your listing work better for your business.
- Go to planbooktravel.com.au
- Type your business name in the live search box on the top right of the screen and select your listing
- Or, find your region or your town page and then search by industry (accommodation, event, tour etc)
Changes to your listing are done by updating your STO. Once you have made changes with your STO they are sent to the Australian Tourism Data Warehouse (ATDW). ATDW will send the changes to planbooktravel.com.au and other ATDW distributor websites that display your business.
Phone us to discuss your online needs on 03 94279777
Online Content Made Easy - Use the internet to increase bookings for your business
Australian Tourism Marketing Linkedin Group
Top fifteen free methods to increase traffic to your website
Top five expert methods to convert website traffic to bookings
Free Listings for Australian Tourism Businesses
Market your destination, publish inspiring editorial
